Research and Analytics
For any business or organization, the best plan is a comprehensive one. SeyferthPR specializes in a strategic planning process that is implemented at the beginning of every client relationship. We pride ourselves on being held accountable to project results, so we tend to be a bit more analytical and research-based than other firms. We ask – and answer – the questions necessary to address vital issues, including but not limited to:
• What is the market environment and which stakeholder groups are relevant to our messaging?
• Who is the competition?
• What are our strengths and weaknesses?
• Where are there opportunities and threats?
• What are our goals, when do we want to accomplish them and at what cost?
Through this process, SeyferthPR produces a comprehensive roadmap that firmly establishes where we are, where we want to go and how we will get there.