Public relations can help individuals and organizations in a number of ways. PR can:

• Pave the way for the sale of products or services.
• Build morale, enhance productivity and create team spirit.
• Help in recruiting and retaining qualified people.
• Provide an early warning system by avoiding disruptions that may occur when a single surprise issue or unplanned-for social/political change arises.
• Identify new opportunities because the people involved in public relations interact with more internal and external audiences than anyone else in the organization.
• Protect the present position when an organization is under attack.
• Help to overcome executive isolation, something that can affect every organization sooner or later.
• Manage change – something organizations must do to stay competitive and efficient.
• Take a lead role in corporate social responsibility.