Public relations is about strategically identifying, maintaining and strengthening relationships with publics through research, strategies and tactics. Additionally, the information gained from these relationships can be used in marketing and advertising efforts.

Please read the following sections to learn more about public relations.

• Why PR
• Difference — PR, Marketing, Advertising
• How can public relations help me?
• What – and who – are “publics”?
• What is the PR practitioner’s role?
• What are the nuts and bolts of PR – the “tools” of the trade?