DAN SPAULDING, APR
Principal
Expertise
- Issues/crisis management
- Internal and external communications counsel
- Media relations
- Strategic planning and issue analysis
- Media/presentation training
Industries/Organizations Served
- Health care
- Foodservice/distribution
- Municipal governments
- Education
- Industrial/manufacturing
- Law/bar associations
- Paper manufacturing
Prior Professional Experience
- News Director, WOOD TV 8, Grand Rapids, MI
- News Director, KOMU TV, Columbia, MO
- Faculty, University of Missouri School of Journalism, Columbia, MO
- Faculty, University of Wisconsin-Green Bay, Green Bay, WI
- News Anchor, Producer, WFRV TV, Green Bay, WI
- News Anchor, Producer, WEYI TV, Flint-Saginaw, MI
- Aide and Public Affairs Officer to the Commander, Training Command U.S. Pacific Fleet, San Diego, CA
Professional Affiliations
- Public Relations Society of America and PRSA West Michigan Chapter
- West Michigan Environmental Action Council
- Ronald McDonald House of Mid-Michigan Board of Directors
- Grand Rapids Area and Holland Chambers of Commerce
Education
- University of Michigan, Ann Arbor, Bachelor of Arts Degree and Master of Arts Degree in Radio/TV/Film
- PRSA Accredited Public Relations Practitioner
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Dan Spaulding joined Seyferth & Associates in 1989, subsequently becoming executive vice president and principal in April 1994. Dan counsels many of the firm’s clients – Blue Cross Blue Shield of Michigan, McDonald’s, the Kalamazoo River Study Group, public school districts, colleges and many others – in the development of media and long-term public relations strategies to address issues and crises.
Working with senior management, Dan also tackles internal communications challenges that range from mergers and acquisitions to labor relations. But numerous governmental entities have benefited from Dan’s counsel as well. Whether a city, an agency or a department, sorting through the issues and crafting effective communications with constituencies can have complexities that benefit from the experience and objective counsel Dan provides.
Certainly, Dan’s experience on the front lines of broadcast journalism are valued highly by government officials, senior management and media spokespersons. His experience as a television news director and journalism faculty member give Dan the ability to even the interview playing field between reporters and clients.
Dan and his wife, Trisha, have two children, Sarah and Andrew. |
