Expertise

• Illustration
• Organizational identity programs
• Marketing communication
• Video production
• Art direction
• Project management
• Advertising design
• Print management

Industries/Organizations Served

• Nonprofit
• Retail
• Foodservice
• Financial/Insurance
• Government
• Education
• Manufacturing
• Health care

Prior Professional Experience

• Creative/Production Artist, H.H. Cutler Company, Grand Rapids, MI

Education

• Southwestern Michigan College, Dowagiac, Associate’s Degree in Printing
• Kendall College of Art & Design, Grand Rapids, MI, Bachelor of Fine Arts

What do you consider to be your greatest PR or business accomplishment?
I created the new logo concept and design for the Foremost Insurance Championship, the Senior PGA tournament in Grand Rapids. I also felt honored that Farmers Insurance kept the graphic portion of the logo after acquiring the Foremost company and changing the tournament name to Farmers Charity Classic.

What do you see as your primary area of expertise?
I know printing processes and that knowledge affects how I design. Ultimately, I hope my knowledge saves our clients money on the projects that require printing.

What do you love most about S&A?
The path we follow is always changing directions.

What is the expression you use most often at work?
Yes, we can do that. We can get it done.

Who is your most admired leader and why?
My wife. She loves our children.

What is the company you most admire and why?
The company of friends and family. They're fun to be with; I love them.

How do you define success?
Keeping my kids fed!

What is your general philosophy on life and work?
Do what you love to do. Be honest.

What are your favorite sports or recreational activities?
Camping, golf, fishing, brewing beer, art, photography.

What is your favorite movie?
Toy Story.

What is your favorite food?
Popcorn. (My favorite color is 75% cyan, 46% magenta, 28% yellow, 24% black)

What is your greatest vice?
Beer.

What is an interesting "factoid" about yourself?
Once, I slept in a claw foot tub, atop a 10-story building in downtown Chicago.