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Media Relations
With several former print and broadcast journalists on staff, S&A has distinguished itself for its ability to speak the language of the newsroom. Our firm has honed the skills of identifying stories for clients, packaging story ideas for effective pitching, finding news outlets that would be receptive to the ideas and placing the stories. These skills come into particular play during a crisis situation when it is critical to predict when and where stories may appear in the media.
At the same time, S&A offers a short but intensive course in media training, which introduces clients to ways in which they can present their messages to the media effectively. |
