The SeyferthPR Story

SeyferthPR (SPR) has long been recognized as a leader in helping clients meet complex communication objectives with innovative public relations strategies. For more than 30 years the firm has remained a relevant leader in dynamic multi-media platforms and has consistently been awarded for its use of consumer, employee, and community engagement programming as a tool to master the building of relevant relationships between an organization and it’s targeted publics. The firm recruits and retains some of America’s strongest writers and content experts that can provide immediate guidance on social platforms, general writing assignments, long-term communication programming and the management of issues.

Shareholders

Ginny Seyferth
Ginny SeyferthAPR, Founder & President
Recognized in several Michigan business publications as one of the state’s most influential business leaders, Ginny provides counsel to some of America’s leading executives and companies on M&A, corporate crisis, talent retention and attraction, new product introductions, social and traditional media relations and more.
Dan Spaulding
Dan SpauldingAPR, Principal
A former broadcast news executive, Dan’s senior media and issues management experience allows clients a first-hand perspective at how to set forth clear and concise messaging. His work spans from tough labor negotiations to environmental issues to introducing a new service or product.
Karen Kirchenbauer
Karen KirchenbauerAPR, Vice President & Principal
Creative Karen is the idea machine of the team. She consistently brings a fresh perspective to client planning and messaging. 20+ years of experience and a laser focus on new ways to connect publics and engage in conversation that helps build brand trust.
Tyler Lecceadone
Tyler LecceadoneVice President & Principal
While working for an ABC affiliate, the Associated Press (AP) named Tyler a top-10 contributor, and winner of several AP awards. Tyler’s media counsel is second to none. He brings discipline to clients knowing the right pitch at the right time and practices strong writing management of large publications and digital sites.
Cynthia Domingo
Cynthia DomingoVice President & Principal
A social science and community relations geek; Cynthia knows how to build and retain ROI through consumer engagement. She leads a team of Big Ten students that rotate each year to support on-the-street programming, events and social media moments for retail, restaurant and a number of non-profit clients.

Leadership

Regina Daukss
Regina DaukssCPA, MBA, VP Finance
SPR is not only a good PR firm, it is a top-recognized small business. Regina leads our impeccable finance and operations team. She helps clients build and manage financial plans and allows the SPR team to stay creative within budget. SPR is debt-free, with a strong D&B and remarkable valuation thanks to the team.
Michael Zalewski
Michael ZalewskiVice President
Considered a Media Monster, Michael is a respected writer, editor, and executive producer of a number of programs. He routinely counsels clients on media staging, provides ongoing media training, and produces several media-ready programs that have been used by major print, broadcast and social media for immediate content.
Eileen McNeil
Eileen McNeilVP Government Affairs
From grassroots strategy to helping clients gain an understanding of local, regional and state policy, Eileen is a key asset to many of SPR’s clients. She served as policy liaison to Michigan’s former Senate Majority Leader as well as a U.S. Senator. Eileen helps clients connect and simplify government process.
Brad Back
Brad BackVice President
Brad leads the firm in branding and integrated market strategies. He often takes the lead in setting the course for clients who need to gain market share through strong reputation management. A former small business owner with extensive experience in franchising, retail, and market strategies, Brad’s enthusiasm is contagious.

Our  Team

Natasha Alvarez
Natasha AlvarezAssistant Account Executive
A Chicago native, Natasha has taken a hold of Michigan, by engaging in a number of diversity and inclusive programs aimed at helping companies and communities connect with their rich talent. She is part of the firm’s brand management and consumer engagement counseling team.
Connie Decker
Connie DeckerAccounting Assistant
Cruncher of numbers, and gatekeeper of time slips and finances, Connie has been with SeyferthPR’s accounting department for over 20 years. In her spare time, Connie enjoys training for half marathons and spending time with her seven grandchildren. She has also been an active volunteer for North Kent Community Service’s food pantry and community outreach program for a number of years.
Sydney DeVos
Sydney DeVosProject Coordinator
Born and raised in Grand Rapids, Sydney has a deep love and appreciation for the community. Not only does she participate in many boards and associations in West Michigan, but she started Nana’s Run 5K to benefit the ALS Association, which has raised nearly $1 million dollars in 3 years.
Gwen Cieslak
Gwen Cieslak Senior Counsel
A native of Grand Rapids, Gwen has relocated most recently from Chicago, after stints in New Jersey and South Florida. In her previous agency experience, she worked with an extensive list of high profile clients across many industries. Gwen prides herself on developing strong client relationships and her ability to balance advocacy with authenticity.
Lauren Haik
Lauren HaikProject Coordinator
Lauren has been with SeyferthPR for five years. She manages projects and supports our staff in ways too numerous to list. Lauren loves the outdoors and the beach. Her welcoming personality and positivity radiates throughout our office.
Bill Herbst
Bill HerbstSr. Account Executive
A lifelong resident of West Michigan, Bill spent more than 20 years working as a producer and assignment manager at two Grand Rapids television stations. Bill’s ability to write and communicate ideas quickly and clearly earned him multiple state and regional awards, for both newscast producing and big event coverage.
Cameron Macko
Cameron MackoIntern
A recent graduate of GVSU and a certified “Analytics and Adwords Qualified Professional,” Cameron brings his analytical and social media “A-game” daily. He is also a men’s league hockey “all-star.”
Zendra MacLeod
Zendra MacLeodGraphic Designer
Zen leads a graphic and digital practice that designs websites, social platforms, printed pieces of all sizes and a unique set of “on-the-street” branding tools. Her work has included branding materials for McDonald’s, Art Van, Haworth, LL Bean, Sports Authority and more. She’s brilliant at designing for today’s digital world.
Kasi Meyer
Kasi Meyer Client Manager
Kasi knows what our clients need, and she works at all levels within the firm to accomplish in a way that ensures quality, timeliness, cost-effectiveness, with a professionalism and friendliness that is admired by all. Coming to SeyferthPR from the nonprofit world after graduating with a BA degree in Communications and Public Relations/Advertising at Grand Valley State University.
Deb Menear
Deb MenearProject Coordinator
Often a client needs help managing engagements, events and presentations. Deb is a pro at booking and balancing from parades to on-stage programs. She works with more than 100 Chambers of Commerce, festivals and community organizations. She’s a frequent guest at the Michigan Festival’s and Events conference and helps stage some of the state’s biggest events.
Kyle Moroney
Kyle MoroneyAccount Executive
Our content crusader! Kyle brings more than 15 years of journalism to our team, with stories covering breaking news, education, business and human interest. Today she’s a leader in content development for several social media sites. She develops client editorial calendars and manages dozens of up-to- the minute social conversations.
Eve Moretti
Eve MorettiAdministrative Assistant
A native of West Michigan, Eve joined the SeyferthPR team in 2013. With a background in financial services administration, she brings a wealth of experience. Currently Eve provides a range of administrative support to multiple advisors ensuring deadlines are met and projects are running smoothly.
Sarah Pazdziora
Sarah PazdzioraSr. Account Executive
We call her Paz, and it should be pizzaz. Sarah adds a level of passion to every client. She’s a strong client manager with a diverse resume in the Community Reinvestment Act, Micro-lending, the launching of a microbrewery and the development of a number of community-based programs to build client brand trust.
Jill Simpson
Jill SimpsonAccount Executive
Jill joined the SeyferthPR team in 2016 serving on the McDonald’s account and supporting other clients. Having worked in agency, corporate and non-profit environments, Jill has a strong skill set in engaging audiences of all demographics. She contributes to the SeyferthPR team by tapping into her passions for copy writing and brand management.
Chris Zoladz
Chris ZoladzAccount Executive
Managing the digital divide. Chris is helping dozens of clients shift and balance between traditional and social media. From Facebook Live, Instagram best practices, to increasing Snapchat and Twitter followers, Chris’ analytic skills help clients engage their employees, consumers and third-party supporters.

Of Counsel

Karen Aylsworth
Karen AylsworthSenior Editor
Since joining SeyferthPR in 1998, Karen has served a number of clients, including SUSPA, Inc., American Seating and Wolverine Power Cooperative. As the firm’s editor, Karen has worked with nearly all of SeyferthPR’s clients from Cooley Law School and McDonald’s to ArtPrize and LaughFest.
Madeline Parks
Madeline ParksWriter
Madeline joined SeyferthPR in December 2014, after relocating from Greenville, SC. With a degree in communication and advertising, as well as a diverse work history in marketing, advertising, and corporate event planning, she brings a wealth of expertise to Seyferth. Madeline puts her creativity and problem-solving skills to use for a variety of clients.
Brooke Vining
Brooke ViningEvent Management
Whether it is the opening of a Museum, a 100th anniversary, or a global corporate conference, Brooke’s experience in event planning, budgeting and stage management is second to none. She has won awards for programs like the Princess Di exhibition, opening of the Grand Rapids Art Museum and the Dutch American Heritage events.