Ginny M. Seyferth, founder of SeyferthPR Inc., opened the firm in 1984.  Today, SeyferthPR is recognized as one of the Midwest's leading public relations firms.  With 30 years’ experience in both corporate and agency public relations, Ginny has provided counsel on media strategy, issues and crisis management, public affairs and strategic planning to clients in education, health care, retail, consumer goods and manufacturing.

The firm serves clients in every aspect of today's public relations practice, including: media relations, environmental management, social media, public affairs, financial relations, issues/crisis communications, special events and conference planning.

Ginny began her career in the public relations department of St. Jude Children's Research Hospital, later joining the AMOCO Oil Company’s public affairs department.  Subsequently, she helped to lead media and issues management for Amway Corporation and several of its subsidiaries.

Today, SeyferthPR’s practice serves more than 90 clients, including: Gerald R. Ford International Airport, Blue Cross Blue Shield of Michigan, Georgia Pacific, Gordon Food Service, McDonald's, Perrigo Company, Grand Valley State University, Mercy Health Partners, Edward Jones, Terryberry Company and Cooley Law School.

While establishing and growing her public
relations firm, Ginny has continued to expand her own practice to encompass a wide range of ongoing communications consulting.  She served as a creative consultant on the Maury Povich program, “Innocent Fun; Deadly Results” and was an executive producer of the Diane Sawyer program, “Sex Can Wait.”

SeyferthPR has been ranked by PRWeek magazine among the top 40 U.S. public relations firms in health care client revenues.  Ginny’s health care practice has covered strategic communications, media relations and issues management for more than 50 hospitals and health care systems in Michigan, Indiana, Illinois, Iowa, New York and Tennessee. 

Ginny has taken a strategic role in several corporation turnarounds and reorganizations in which she has led the communications efforts throughout the process.  Her recent clients have been several hospitals, manufacturers and retail organizations.

Ginny’s counsel has also extended to retail and consumer goods with clients ranging from Perrigo, Blue Cross Blue Shield of Michigan, Art Van Furniture and McDonald’s Restaurants.

Ginny has been honored with more than 50 public relations and business awards.  In 1992, she won the prestigious national Silver Anvil award from the Public Relations Society of America (PRSA).  In 2004, Ginny’s strategic communications campaign for the Detroit Medical Center garnered an Award of Excellence from the PRSA for nonprofit crisis communication and issues management.

The Grand Rapids Business Journal has named Ginny one of the most influential women in West Michigan and one of the top women-owned businesses in West Michigan.  SeyferthPR Inc has been a Michigan finalist in Ernst & Young’s Entrepreneur of the Year competition and was named one of the “101 Best and Brightest Companies to Work For” by the Michigan Business & Professional Association.

Ginny has served on local, state and national boards for the Public Relations Society of America, Public Relations Counselor’s Academy and the Arthur Page Society. She has been an adjunct professor in public relations at Grand Valley State University, The Ohio State University, Ferris State University and Western Michigan University. Ginny has been a guest lecturer on the topic of crisis communication at a number of national business association meetings and at Michigan State University, Miami University (Miami of Ohio), Grand Valley State University and Aquinas College.