Please give a brief description of your greatest PR or business accomplishment:
One of my greatest PR accomplishments was helping to bring together West Michigan retail, nonprofit and broadcasting organizations to give humanitarian aid to those dealing with the effects of the Hurricane Katrina disaster.

What do you see as your primary area of expertise?
I use my creative critical thinking, communications skills and social sensitivity to help an organization bring its best forward.

What do you love most about SeyferthPR?
What is great about SeyferthPR is its awareness of itself as a can-do organization with a heart, which S&A applies to clients and staff. It’s full of surprises.

What is the expression you use most often at work?
Yep…Got it…I’ll take care of it…

How do you define success?
Success is being healthy, wealthy, wise and beloved.

What is your general philosophy on life and work?
Work makes life sweet -- love your work or do something else.

What are your favorite sports or recreational activities?
Some of my favorite play activities are sunning-n-swimming, playing volleyball, watching the sunset, picnicking and strolling through beach towns.

What is your favorite movie?
Joe Versus the Volcano.

What is your favorite food?
Steamed Alaskan king crab.

What is your greatest vice?
Obsession with perfection…or…micro-roasted, small-batch coffee.

What is an interesting “factoid” about yourself?
I excel in sports.  Volleyball is one of my favorites -- I have a killer serve.