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Public relations is multifaceted (tempting to say multi-hatted).It’s not unusual in today’s global economy for companies to have up to 20 publics (read target audiences). Messages need to be slightly different to each target audience and, in most cases, delivered through different communications channels.

Enter technology, igniting an explosion of new communications channels, erasing traditional deadlines and changing the way PR thinks, i.e., substantially increasing the number of hats PR people need to wear. From streaming video on Web sites to the role of social networking in business, SeyferthPR has been trying on the new hats and looking for just the right fit.