“People have an impression of your brand, whether you want them to or not.”
For over 30 years, SeyferthPR has helped organizations build deposits in their company trust bank by developing relationships with shareholders, employees, customers and communities. Good public relations practice is the confident management of one’s voice. It involves strategic shaping of public opinion of a brand. It includes a four step process of research, action, communication and evaluation and a powerful commitment to transparency and sophisticated communication strategies. It is all about building and sustaining relationships. Organizations that practice good public relations benefit by retaining great talent, strong confidence among shareholders and a trust within their community that influences consumers to support with brand loyalty.